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MODSQUAD HIRES PEOPLE AND CULTURE STRATEGIC LEADER

Kristyn DeRaffele Joins Executive Bench to Support Business Growth and Organizational Innovation

SAN FRANCISCO, Calif., November 16, 2017 – ModSquad, the on-demand digital engagement services company, is proud to announce Kristyn DeRaffele has joined as Vice President of People Operations. Kristyn will be responsible for helping to nurture and grow the Mod community along with the company’s employee base worldwide.

“We have created an amazing culture and work opportunity that thousands of people are attracted to join. Remaining true to our mission and quality of service calls for an expert people operations strategist like Kristyn,” said Mike Pinkerton, COO and General Counsel of ModSquad. “Kristyn has an impressive track record of building desirable work environments and implementing the latest technologies and services for 21st century workforces like our Mod network. We are so excited to have her join our Mod Movement.”

Kristyn joins ModSquad from Tara at Home, a successful start-up in the direct selling industry, where she was Vice President of Field Development. Prior to Tara at Home, she was Director of Coaching and Training for Stella and Dot, an innovative, high-growth social selling company. At Stella and Dot, she was responsible for field coaching and training for an independent salesforce of 40,000. During her tenure, she oversaw the redesign of online tools and training platforms to increase field activation and facilitated a global, cross functional team to deliver field activation strategies to achieve annual revenue targets. Kristyn has also operated her own consulting firm, helping businesses define and execute successful talent acquisition and organizational development projects. In addition, she was Director of Human Resources for Bulldog Solutions, a B2B revenue performance agency and technology company, where she improved retention and overall performance.

Early in her career, Kristyn spent 14 years with the well-known women’s fashion brand The Sak, where she held various human resource roles including Executive Vice President of Human and Organizational Development. For the fashion retailer and importer, she developed an award-winning corporate culture that attracted top talent and garnered industry recognition, including finalist for “Arthur Andersen’s Best Practice Award for Motivating and Retaining Employees” and “The Retail Community Services Award from Women’s Wear Daily.” She also worked closely with the CEO to successfully restructure the company, reducing operating costs by over 30%. Kristyn holds a B.A. from Antioch University and M.A. in Organizational Development and Transformation from California Institute of Integral Studies.

“ModSquad is an amazing company with a great opportunity for Mods and businesses alike,” said DeRaffele. “I have extensive experience working with culture-rich companies in growth mode to ensure they preserve their core values while scaling to new heights. I am very excited to join this talented leadership team to further the company’s track record as a fun, profitable, and innovative business.”

Based in ModSquad’s new office in Austin, Texas, Kristyn’s initial focus will be on three key priorities: recruitment, training, and overall people operations. She will be expanding recruiting strategies and helping to evangelize the Mod network around the world to attract top talent from college campuses to online communities to top customer service organizations. To ensure the best retention and performance, Kristyn will be leading the company’s efforts to enhance skill development, performance, and growth of the global workforce with new learning management systems. She will also steer the company’s efforts to offer the best management resources and training programs to benefit employees’ professional development and give ModSquad clients the best digital engagement resources.

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About ModSquad

ModSquad is a global provider of on-demand digital engagement services, known as ModSourcing: outsourcing MODernized. Our experienced professionals engage your customers and communities on a personal level across online, mobile, e-commerce, in-game, application, and social media channels. ModSquad offers expert-level service in customer support, moderation, social, and community. We’ve strategized, designed, and delivered digital initiatives for clients in more than 70 countries, with the capacity to respond in 50+ languages and dialects. We are the Mods!

CONTACT:

news@modsquad.com

US: 916.913.4465

UK: 028 2003 2123