When the creators of the beloved children’s television show Reading Rainbow revitalized the property, they faced the same challenges confronting everyone from established titans to strapping start-ups: How to make a splash in social media. The engagement experts at ModSquad made Reading Rainbow 2.0 relevant to consumers in the digital age.
With deep expertise in the online arena, as well as entertainment and education industry experience, ModSquad took a three-pronged approach to ensure that Reading Rainbow met their agressive goals. Find out how the Mods dramatically grew RR’s digital community and customer base in this compelling study.
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