Dallas Fort Worth International Airport had a five-year goal: to be one of the world’s top ten airports for customer engagement by 2020. The airport hovered somewhere in the middle of the top 20 for digital engagement, and earning the reputation as a premier customer-engaging airport would set DFW apart. To do this, DFW pulled in an expert team of engagement professionals who specialize in white-glove social media moderation and management. They turned to ModSquad.
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