On the Scene at Dreamforce 2017

The Dreamforce conference hosted annually by the folks at Salesforce is always a highly anticipated event, and 2017 was no different. In addition to attendance from major global companies like Facebook and Adidas, Dreamforce 2017 saw such celebrity guests as Ashton Kutcher, Michelle Obama, and of course, ModSquad’s VP Finance, David Wohlwend.

The event kicked off with Salesforce CEO Marc Benioff’s keynote address, which focused on two interconnected themes. The first focused on the idea that “We are all trailblazers,” a concept with which we couldn’t agree more. Anyone with a vision and the drive to pursue it can be a trailblazer, and that’s exactly the mindset that we subscribe to here at ModSquad. For the last 10 years, we’ve blazed the trail in outsourced digital engagement with a team of 10,000+ Mods across the globe, offering on-demand services called ModSourcing.

The second theme focused on the Fourth Industrial Revolution currently underway and the changes its innovation is continuing to drive. Benioff pointed out that as technology rapidly evolves, so does the customer experience, primarily that:

  1. Customer expectations are changing
  2. More products are being enhanced by data and intelligence
  3. Companies must undergo a digital transformation to adapt to these shifts.

Benioff’s message resonated with us, as we see it playing out every day in the work we do for our clients. Across all aspects of customer service, social media, and community management, we see how customers’ expectations are evolving and how service must adapt to meet them. For some of our clients, the necessary digital transformation Benioff spoke to is exactly why they’ve partnered with us.

On Tuesday, our VP Finance David Wohlwend joined Sage Intacct’s David Appel and Salesforce CPQ’s Joachim Klein on a panel titled “Scale Revenue Operations in Cloud & Subscription.” David shared why ModSquad migrated to an integrated SaaS-based finance solution to increase efficiency and visibility within finance and across departments. By moving to Sage Intacct, which integrates with Salesforce, we are able to manage sales and finances with greater consistency, efficiency, and detail. It also helps us to easily scale as the company continues to deliver strong growth.

While the finance side of the business may not be as riveting as some other Dreamforce talks, it’s quite literally what keeps the lights on. It was an honor to have ModSquad be a part of Dreamforce 2017, and we’re excited to continue blazing the trail for digital customer engagement.

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